Printing and Signage: Costs, Margins and Benchmarks

Carl Trigg  ·  October 2026  ·  6 min read  ·  Free calculator

The ONS class for "other printing" covers most commercial printing: brochures, stationery, packaging, labels, large-format and much sign printing. (Newspaper printing is counted separately.) In 2024 it covered 7,601 businesses with turnover of £8.8bn.

The figures

2024Commercial printing
Businesses (VAT or PAYE registered)7,601
Total turnover£8.8bn
Average turnover per business£1,157,000
Staff costs, % of turnover24.8%
Bought-in goods and services, % of turnover56.2%
Left after staff and bought-in costs, % of turnover19.0%
Stock held, in days of purchases44 days

Source: ONS Annual Business Survey, 2024 results (published 26 May 2026). It covers businesses registered for VAT or PAYE, so the smallest sole traders are not included. Averages are pulled up by the largest firms. For sole traders and partnerships, the owners’ own pay is not in staff costs: it comes out of what is left.

How it has changed since 2019

Commercial printing: turnover fell 7% between 2019 and 2024, against a 24% rise in consumer prices, so it fell behind inflation. The number of businesses fell 13%. Staff costs went from 24.0% to 24.8% of turnover, and what was left after staff and bought-in costs went from 17.0% to 19.0%.

Printing is one of the few trades in these guides where turnover was lower in 2024 than in 2019 even before allowing for inflation, and there are fewer businesses than before.

What this means for a print or sign business

Compare your business

Printing and signage: Cost Benchmark

Guides that fit this trade

Sources

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